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Generation Like - Are kids using social media or is social media using kids?

Generation Like Released

Generation Like Released

  • 7
  • .
  • 2014
  • .
  • en
  • .
  • US
  • .
  • 54m

Thanks to social media, teens are able to directly interact with their culture - celebrities, movies, brands - in ways never before possible. But is that real empowerment? Or do marketers hold the upper hand? Douglas Rushkoff explores how the teen quest for identity has migrated to the web – and exposes the game of cat-and-mouse that corporations are playing with them.


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